Are email signatures part of your overall marketing strategy?

We’re a small events company and don’t currently utilise signatures as a marketing tool, but with the world opening up again and events starting up, it is the perfect time for us to see what more we can do. How do your customers in a similar space use signatures for marketing campaigns?

Great question Gabrielle! Our solutions are very useful in spreading messages as part of your usual correspondence so you can get the most out of each email you send. As well as including all your social media links, a lot of customers typically include promotional banners to draw attention to upcoming events, sales, downloading an asset, etc. which you can pre-plan to appear in your signature using our Exclaimer Cloud solution. Even better, you can add UTM parameters so you can track engagement and response rates.

We offer a free trial of Exclaimer Cloud and you should find you can book in a demo with a Product Specialist (if not email sales@exclaimer.com) who can show you the marketing focused features we offer. Good luck in your future events!